K-pop Challenge · TikTok
ARrC × Vietnam TikTok Challenge Campaign
KOLA planned and executed the #AwesomeChallenge TikTok campaign in Vietnam for K-pop artist ARrC — 10 mega, 50 macro, and 100 micro influencers driving 1,000+ organic hashtag posts.
- Period
- 2025.06 – 07
- Location
- Vietnam
- Channels
- TikTok
- Scope
- 10 mega · 50 macro · 100 micro influencers
- Client
- ARrC
Challenge
As a rookie K-pop act with almost no base in Vietnam, the campaign had to create organic, fan-driven participation.
Approach
- ·A three-tier mega / macro / micro pyramid to cascade participation
- ·A challenge format built around an easy-to-copy dance hook
- ·Aggregating entries under the #AwesomeChallenge hashtag
Execution
- ·10 mega, 50 macro and 100 micro influencers deployed
- ·Roughly two months of concentrated TikTok activity (Jun–Jul 2025)
- ·Monitoring organic user-generated entries
Result
Hashtag Posts
1,000+
Counted from posts under the #AwesomeChallenge hashtag
Influencers Deployed
160
Contracted influencers who published content
Campaign Hashtag
#AwesomeChallenge
Measured over the campaign period; client-reported.