Custom projects
Start a project Need something more?
Brand launches, market-entry sprints, always-on growth — we co-design custom cross-border campaigns for Vietnam.
Seoul · Ho Chi Minh
Bridging Korean brands to Vietnam.
AI-powered content, influencer, and performance marketing that delivers results across borders.
Why Vietnam Now
Vietnam is today's hottest market
102.34M
Population of Vietnam
2025 · 3rd largest in SEA
77%
Social media usage
As of January 2025
TOP 5
TikTok users worldwide
By country ranking
3h 30m
Daily social media use
Short-form dominant
Vietnam TikTok user growth (unit: millions)
20
2020
35
2021
52
2022
67
2023
82
2024
94
2025
* 출처: DataReportal — Digital 2020–2025 Vietnam Reports (We Are Social × Meltwater), TikTok Ads Audience Insights. 각 연도 1월 기준 만 18세 이상 도달 가능 사용자 수 추정치. 최신 데이터: datareportal.com/reports/digital-2025-vietnam.
AboutThe AI marketing partner
The AI marketing partner
bridging Korea and Vietnam
The team that understands both markets deeply
KOLA GLOBAL is the KOLA business unit supporting Korean brands entering Vietnam through marketing. From localized content production, influencer campaigns, SNS operations and performance advertising to on-site concert and event marketing, we design and execute every touchpoint where your brand meets Vietnamese consumers.
Vietnam local operations
Ho Chi Minh base
AI content production
Scale · speed · localization
On-site event operations
Concerts · expos · pop-ups
ServicesVietnam market,
Vietnam market,
end to end
Full-funnel Vietnam marketing
From creative production to campaign performance measurement — five core services designed to grow Korean brands expanding into Vietnam.
01
AI Content Production
AI Content
Short-form videos, branded content, and SNS creative — produced fast, localized, and cost-efficient with AI.
We handle localized Vietnam campaign content, and run large-scale production together with KOLA STUDIO.
Learn more→
02
Influencer Marketing
Influencer
Authentic end-to-end Vietnam influencer campaigns from nano to macro.
Learn more→
03
SNS Account Management
SNS Operations
We run Korean brand SNS accounts in Vietnamese — strategy, content calendar, community management.
Learn more→
04
Medical Marketing
Medical
Targeted patient acquisition campaigns for Vietnamese medical tourists visiting Korean hospitals.
Learn more→
NEW05
Concert & Event Marketing
Concert & Event
K-pop concerts, fan meetings and shows — from local promotion to ticket sales and fan community.
Learn more→
KOLA AI IP
Discover KOLA's AI IP
Powered by KOLA ORIGINALSKOLA ORIGINALS directly owns and operates AI character IP including SEOAH and BORI.
Because KOLA owns the IP, we can deploy them in campaigns without casting fees, scheduling negotiations, or contract risks.
We connect KOLA's AI content capabilities with localized marketing execution in Vietnam.
Zero casting risk
Because KOLA owns and operates the IP directly, there are no model casting fees, scheduling negotiations, or contract risks.
You can secure a greater volume of content on the same budget.
KOLA ORIGINALS IP
Owned & operated AI characters
SEOAH
InstagramKOLA ORIGINALS' AI artist born from the AI short film 〈IDOL_404〉. Instagram @seoahnotfound
AI ArtistVirtual Influencer
BORI
KOLA ORIGINALS' original character IP, currently serialized on Naver Webtoon.
Webtoon IPCharacter Commerce
PortfolioProven results
Proven results
in Vietnam
Performance validated on the ground
From nano-influencer launches to nationwide B2B summits — flagship campaigns executed between Seoul and Ho Chi Minh.
#Beauty Marketing
Case 01
2.5M+ views
Manyo Vietnam TikTok short-form virality
40 TikTok short-form videos with a seeding strategy — 180% lift in brand search and 2.5M+ cumulative views.
View case→
#Long-term Viral
Case 02
+300–500 units/month
Too Cool For School — 18-month influencer marketing
Long-term influencer virality drove monthly makeup sales of 300–500 units, built local awareness in Vietnam and maximized official store sales.
View case→
#Concert Marketing
Case 03
Mega × Macro TikTok deployed
Korea–ASEAN Concert 2025 Vietnam TikTok campaign
Vietnam-side promotion for the Korea–ASEAN Concert 2025 featuring Girls' Generation's Sooyoung and Vietnamese artist Duc Phuc. One mega and one macro TikTok influencer were deployed to lift show awareness and ticket interest.
View case→
#K-pop Challenge
Case 04
#AwesomeChallenge 1,000+ shares
ARrC × Vietnam TikTok challenge campaign
Planned and executed the #AwesomeChallenge Vietnam TikTok campaign for K-pop artist ARrC — 10 mega, 50 macro, and 100 micro influencers driving 1,000+ organic hashtag shares.
View case→
#TikTok KOL
Case 05
Local KOLs
#Event · Influencer
Case 06
5 local KOL/KOC visit reviews / short-form archive
Vietnam Beauty Summit 2026 — Influencer Event Review
On-site reviews from Hanoi's flagship beauty expo
View case→Expected Results
Expected Impact
+180%
Brand search volume increase
250M+
Content reach
+35%
Purchase conversion
3×
Average ROI
Based on our past campaign results. Actual outcomes vary by brand, category, and scale. (Manyo campaign benchmark)
Process
How we work
STEP 01
Choose package
STEP 02
Sign contract
STEP 03
Recruit influencers
STEP 04
Produce content
STEP 05
Run campaign
STEP 06
Analyze results
Trusted By
Brands we've partnered with
Partnerships bridging Korea and Vietnam
- NAVER
- 하이트진로
- SBS
- JTBC
- MBC
- 롯데홈쇼핑
- 삼립
- 베지밀
- d'Alba
- NERDY
- MLB
- MARHEN.J
- manyo
- blank.
- Too Cool For School
- Speaking Max
- make p:rem
- CéCi
- MAKE9
- K-MUSH
AND 20+ MORE GLOBAL BRANDS
KOLA GLOBAL is not just an agency.
We are the Korean marketing partner rooted on the ground in Vietnam.
Our History
KOLA GLOBAL's track record
The full KOLA corporate history is available at kolaofficial.com.
2021
- 2021.03
Founded KOLA — Vietnam influencer agency
- 2021.03
Too Cool For School Vietnam campaign
- 2021.07
Executed KOREA BRAND EXPO
- 2021.11
KMUSH influencer collaboration
- 2021.03
2022
- 2022.01
d'Alba Vietnam influencer marketing
- 2022.06
Manyo Factory Vietnam influencer marketing
- 2022.12
MBC · BrandK Vietnam marketing
- 2022.01
2023
- 2023.03
HiteJinro Vietnam TikToker marketing
- 2023.04
Asia Exchange Association Korea–Vietnam collaboration
- 2023.12
Additional HiteJinro TikToker campaign
- 2023.03
2024
- 2024.01
KOLA Inc. established
- 2024.05
Blank Corporation TikToker marketing
- 2024.06
VARIHOPE KOC review campaign
- 2024.07
SpeakingMax KOC review campaign
- 2024.12
Vegemil Vietnam TikToker marketing
- 2024.01
2025
- 2025.07
Samlip Vietnam TikToker collaboration
- 2025.09
GS Retail influencer review & live
- 2025.11
Korea–ASEAN Concert influencer promotion
- 2025.07
2026
- 2026.06
Vietnam Beauty Summit 2026 influencer on-site review (Hanoi)
- 2026.06
Start TodayThe Vietnam market —
The Vietnam market —
start right now.
Your first consultation is free. Let's design your Vietnam go-to-market together.