Concert Marketing · TikTok
Korea–ASEAN Concert 2025 Vietnam TikTok Campaign
KOLA led the Vietnam-side promotion for the Korea–ASEAN Concert 2025, featuring Girls' Generation's Sooyoung and Vietnamese artist Duc Phuc. One mega and one macro TikTok influencer were deployed to lift show awareness and ticket interest.
- Period
- 2025.11
- Location
- Vietnam
- Channels
- TikTok
- Scope
- 1 mega influencer · 1 macro influencer
- Client
- Korea–ASEAN Concert 2025
Challenge
With a short runway to show day, awareness and ticket interest had to be concentrated into a tight window among Vietnamese audiences.
Approach
- ·One mega influencer to secure large-scale reach quickly
- ·One macro influencer to spread within K-pop fandom communities
- ·Content hooked on the artist lineup
Execution
- ·TikTok short-form execution
- ·Concentrated exposure window ahead of show day
- ·1 mega + 1 macro influencer deployed
Result
Influencers Deployed
1 mega · 1 macro
Measured over the campaign period; client-reported.
Objective
Show awareness & ticket interest
Measured over the campaign period; client-reported.
Channel
TikTok
Measured over the campaign period; client-reported.