Beauty Marketing · TikTok
Manyo Vietnam TikTok Short-form Virality
A TikTok short-form virality campaign to expand K-beauty brand Manyo in Vietnam. Local beauty creator seeding plus 40 short-form videos delivered a 180% lift in brand search and 2.5M+ cumulative views.
- Period
- 2024
- Channels
- TikTok
- Scope
- 40 short-form videos · local beauty creator seeding
- Client
- Manyo (마녀공장)
Challenge
In a market with low K-beauty brand awareness, product experience had to spread in local consumers’ own language rather than through ad creatives.
Approach
- ·Mixed macro + micro beauty creator tiers to secure both reach and credibility
- ·Product seeding followed by native reviews in each creator’s own format
- ·Selecting top-performing assets for amplification and reuse
Execution
- ·40 short-form videos produced
- ·Channel: TikTok-led operations
- ·Local beauty creator seeding with always-on monitoring
Result
Cumulative Views
2.5M+
Cumulative views during the campaign period (TikTok insights)
Brand Search Lift
+180%
Change in brand keyword search volume vs. the prior month
Contents Produced
40 videos
Creator-produced and published within the campaign period