Long-term Influencer Marketing
Too Cool For School — 18-Month Influencer Marketing
An 18-month long-term viral program with Vietnamese influencers. Sustained content exposure lifted makeup sales by 300–500 units per month while building local awareness and maximizing official store sales.
- Period
- 18 months
- Channels
- TikTok · Facebook · Instagram
- Scope
- Long-term influencer operations · always-on content seeding
- Client
- Too Cool For School
Challenge
One-off campaigns could not drive repeat purchase in the makeup category; the brand needed a structure that kept it talked about locally over time.
Approach
- ·An 18-month always-on operating model with a fixed, expanding influencer pool
- ·Macro tier for awareness, micro/KOC tier for conversion
- ·Monthly performance reviews to rotate creatives and creators
Execution
- ·Multi-channel seeding across TikTok, Facebook and Instagram
- ·18 months of always-on content operations
- ·Content aligned with official store promotions
Result
Monthly Sales Lift
300–500 units
Monthly makeup-category unit lift, brand-reported
Duration
18 months
Measured over the campaign period; client-reported.
Key Outcome
Local awareness · official store sales
Measured over the campaign period; client-reported.