Korea × Vietnam influencer, event and performance marketing case studies.
A TikTok short-form virality campaign to expand K-beauty brand Manyo in Vietnam. Local beauty creator seeding plus 40 short-form videos delivered a 180% lift in brand search and 2.5M+ cumulative views.
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An 18-month long-term viral program with Vietnamese influencers. Sustained content exposure lifted makeup sales by 300–500 units per month while building local awareness and maximizing official store sales.
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KOLA led the Vietnam-side promotion for the Korea–ASEAN Concert 2025, featuring Girls' Generation's Sooyoung and Vietnamese artist Duc Phuc. One mega and one macro TikTok influencer were deployed to lift show awareness and ticket interest.
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KOLA planned and executed the #AwesomeChallenge TikTok campaign in Vietnam for K-pop artist ARrC — 10 mega, 50 macro, and 100 micro influencers driving 1,000+ organic hashtag posts.
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A TikTok content campaign for Vegemil — Korea's leading soy-milk brand — to grow awareness in Vietnam, featuring 6 local lifestyle, parenting, and healthcare KOLs. Native content tailored to each creator's format — product tastings, daily vlogs, expert reviews — created authentic touchpoints with Vietnamese consumers.
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Vietnam Beauty Summit 2026 is a large-scale beauty expo bringing together brands, manufacturers, spas & clinics, industry experts, KOLs/KOCs, and consumers across Vietnam's beauty industry. KOLA archived local influencers' on-site review shorts, mapping how live visit reviews translate into brand trust, event virality, and SNS reach — a practical reference for K-Beauty brands entering Vietnam and for expo & pop-up influencer marketing.
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